The Challenge

Cadbury Schweppes sought to monitor and strengthen its brand position in a competitive global market. With multiple product lines and a diverse customer base, the company needed to continuously track brand awareness, customer loyalty, and perceptions to adapt its marketing strategies and stay ahead of competitors.

Our Approach

Clarity Research Group partnered with Cadbury Schweppes to implement a comprehensive brand tracking study, measuring key brand health metrics over time.

1. Brand Health Metrics
   We measured brand awareness, perception, trust, and emotional connection with consumers through regular surveys and data collection.
2. Target Audience Segmentation
   Identified different consumer segments to analyze brand performance across key demographics, including age, income, and geographic location.
3. Competitor Comparison
   Assessed how Cadbury Schweppes stacked up against its primary competitors, identifying areas of strength and opportunities for growth.

The Results

Our brand tracking study provided Cadbury Schweppes with critical insights:

• Brand Awareness
  The brand had strong recognition, but awareness was lower among younger consumers.
• Customer Loyalty
  Loyal customers were highly engaged, with strong emotional ties to flagship products like Cadbury Dairy Milk and Schweppes.
• Market Perception
  The brand was seen as a premium product, but there was room to improve its positioning in terms of sustainability and innovation.

The Impact

With these insights, Cadbury Schweppes refined its marketing campaigns to better target younger demographics and communicated its sustainability efforts more prominently. These actions resulted in a 10% increase in brand engagement and a 5% boost in market share across key product lines.

Partner with Us

Clarity Research Group can help you track and strengthen your brand’s position in the market. Reach out today to discover how our insights can drive your success!